Singapore’s Surbana Jurong (SJ Group) has launched the SJ Digital Experience Centre (SJDEC). It serves as a centre of digital excellence for integrated digital delivery, offering an interactive environment where clients, partners and industry stakeholders can see how strategy, technology and design intelligence converge to unlock value across the entire asset lifecycle.

By integrating real-world data with design and engineering insights, the centre showcases how digital ecosystems drive sustainability, efficiency and long-term performance. It integrates SJ’s most advanced tools and platforms, including:

• Building information modelling (BIM): enabling coordinated design, multidisciplinary collaboration and unified project data management.

• Digital twins: allowing real-time visualisation, monitoring and performance optimisation of assets.

• Virtual and augmented reality (VR/AR): creating immersive design reviews, stakeholder engagement and scenario simulations.

• Internet of Things (IoT) and AI-driven analytics: delivering predictive maintenance, performance optimisation and data-based decision-making.

Beyond demonstrating technology in action, the SJDEC is a collaborative environment where clients co-develop digital strategies with SJ’s multidisciplinary teams. It empowers asset owners, developers and operators to make more informed decisions on performance, cost and carbon, while closing the feedback loop between design and operations.

Launched as part of SJ’s 10th anniversary celebrations, the SJDEC strengthens the group’s commitment to advancing digital capability in the built environment – helping partners turn data into strategic advantage and shaping the future of sustainable, intelligent cities.

Alfred Fox, chief executive, integrated solutions at SJ, said, “The digital experience centre is built for our clients. With AI at the core, we are reimagining operational processes and disrupting traditional workflows to manage costs, tackle labour shortages and drive more value for their assets.”

D•AI Fab Lab @ SJ

Established through an MOU between SJ Group and SUTD (Singapore University of Technology and Design), the D•AI Fab Lab @ SJ will be the first of its kind hosted by a private-sector organisation.

Located within the SJ Campus, the D•AI Fab Lab @ SJ will bring together industry and academia to nurture ‘trilingual’ talent – innovators who are skilled in combining design, AI and domain expertise – to create value for their organisations.

Grounded in SUTD’s 16 years of nurturing design innovators and SJ’s global experience in design excellence, engineering and technology innovation, both parties will accelerate prototyping and innovation to tackle complex urban, infrastructure and environmental challenges.

Professor Tai Lee Siang, deputy president and chief innovation & enterprise officer at SUTD, said, “The AI future that once seemed so remote has arrived. It will be a new world where humans work in partnership with machines to co-create. As the first Design AI University in the new world, SUTD is poised for this future.

“Our collaboration with SJ through the SUTD D•AI Fab Lab embodies this vision – where educators, innovators and industry players converge to redefine how we design, build and operate the built environment. Together, we are empowering a new generation to harness Design AI to shape the future of the world.”

Jason Vollen, global head of innovation at SJ, added, “The partnership with SUTD reflects our shared belief that innovation happens where ideas and disciplines intersect. By combining design, data and artificial intelligence, the D•AI Fab Lab @ SJ will give our people and partners a space to experiment, prototype and learn together. It’s about turning imagination into impact. It’s about creating solutions that are as intelligent as they are humane.”

All images: SJ Group