Bangkok, Thailand – Hilton has announced the signing of an agreement with SC Asset Corporation PCL to introduce KROMO, Curio Collection by Hilton, marking the lifestyle brand’s debut in Thailand and the brand’s growing presence in South East Asia. Scheduled to open at the end of 2024, the new-build hotel will join Hilton’s expanding portfolio of hotels in Thailand, where it currently operates 13 properties across five brands, with nine more in the pipeline.

Curio Collection by Hilton is Hilton’s global portfolio of hand-picked hotels that immerses guests in one-of-a-kind moments in the world’s most sought-after destinations. No two hotels are alike and each hotel evokes a bespoke story through its distinctive architecture and design, exceptional dining experiences, and meticulously curated activities. Guests have the opportunity to experience the charm of independent hotels while enjoying the perks of Hilton’s guest loyalty program.

Launched a decade ago, Curio Collection by Hilton will continue to provide guests with even more ways to enjoy spirited adventures, as the brand celebrates first-in-market debuts worldwide. Now with more than 150 hotels in operation, the brand is anticipated to open more than 20 new properties in 2024. Recent additions in South East Asia include La Festa Phu Quoc, Curio Collection by Hilton, marking the brand’s debut in Vietnam.

Inspired by the word “chroma” which alludes to intensity of hues, KROMO, Curio Collection by Hilton aims to evoke a sense of color, vibrancy, and splendor. Guided by this philosophy, it is poised to satisfy guests’ curiosity to explore surprising discoveries through distinctly local offerings where heritage and modernity interplay.

Situated along Sukhumvit’s vibrant shopping belt, the hotel enjoys a prime location close to prominentretail destinations including Emporium, EmQuartier, and the recently unveiled EmSphere. Shopping malls and department stores such as Terminal 21 Bangkok, Times Square Building Mall and Robinson Department Store are also a stone’s throw away. In addition to being conveniently located near Bangkok’s Skytrain stations, Phrom Phong and Asoke, the hotel is also a short walk from Benchasiri Park, ideal for travelers who wish to unwind in nature.

KROMO, Curio Collection by Hilton will feature 306 thoughtfully curated rooms and suites, each fitted with a three-fixture bathroom. Rooms start from 32 square meters, each designed with unique expressions of Thai culture. KROMO, Curio Collection by Hilton will feature three world-class dining concepts, including an all-day dining restaurant, a creative social dining space and a bar. The hotel will also offer a fitness center as well as indoor and outdoor pools when it opens.