Located at the heart of Tanjong Pagar, the newly renovated Duravit Showroom is the group’s first B2C outpost globally, a milestone marked by the showcase of the Artisan Lines range and the Qatego collection.

Serving as a retail space, a training centre, and a venue for industry event, it is the first of Duravit’s retail concept to be rolled out globally, bringing its premium bathroom sanitaryware and furniture to customers at all levels. For the first time ever, end consumers can directly walk in, consult with its team of experts, and purchase products across different lines and price levels to create bathrooms uniquely theirs.

“It’s a new exciting retail concept for Duravit,” says Peter Bromberger, Duravit’s Head of Asia Pacific and India. “Singapore is a global business hub and choosing this island for the inaugural B2C showroom is part of Duravit’s strategic global expansion to showcase our innovations to a wider audience.”

“Duravit’s transformation in Singapore from a Training Centre to a brand retail showroom couldn’t come at a more opportune time,” says Alpha Ang, Duravit Asia General Manager. “We expect the new showroom to cater to Singapore’s sophisticated consumer market and boost Duravit’s local presence.”

The 1,200 square feet showroom features a minimalist interior that elegantly showcases Duravit’s latest and greatest.