For Naturedesign, the heart of every project is the material used and its expressive potential. The historic brand from Cerea, near Verona - now in its third generation and led by Thomas Franco - has been a leader in sustainability since the beginning. The legacy continued at Milano Design Week 2022 with collections presented at the Salone del Mobile.Milano. Naturedesign’s ethical and aesthetic code has always been rooted in the re-use of materials and the reclamation of rare woods, which are then paired with stone, glass, leather, and metal in unique and ultra-contemporary design works. This also reflects an act of rediscovery of the region’s extraordinary and rare traditions of artisan craftsmanship - a heritage to be preserved and protected - including, for example, the traditional glassmaking arts of Murano.
The ILL table symbolizes the brand’s philosophy. The top is made of reclaimed wood derived from centuries-old architecture, and has been expertly restored with meticulous and skilled woodworking. Treated with 100% non-toxic and sustainable paints, it preserves the patina of time. The grain of the wood reveals the story of its past, while standing out to tell the story of its future. The base is made of cast glass on cast-iron molds, a typical Murano process that gives this quintessentially sustainable material the structural solidity required.
The forms become essential in the extreme, given that the role of design is to allow the sensory vibrations of the material to emerge. This purity of form returns in the Waterfall table, made entirely of glass, celebrating the material’s transparency and lightness. The poetry of material also reimagines a classic accent piece: the River sideboard, both modern and timeless, brings together reclaimed wood, glass, and leather. The connection between domestic spaces and the home that characterizes all of Naturedesign’s work is also apparent in the Lymph table, whose sinuous and organic surface evokes biomorphic forms to introduce a new concept of conviviality.
Naturedesign embraces artisan processes, natural materials, and a low environmental impact supply chain that extends to transportation, specifically designed to curb CO2 consumption. Pieces from the latest collections are designed for “air-free” travel, meaning that they are disassembled and bound by highly-compact, plastic-free packaging. Those who choose a table, a sideboard, a chair, or a bookshelf by Naturedesign embrace nature with love and respect.
Naturedesign
Since its founding, Naturedesign has been about love of fine materials, and has been a leader in sustainability. The historic brand from Cerea, Italy, near Verona - now in its third generation and is led by Thomas Franco - focuses on re-use and principles of the circular economy. Its signature material is reclaimed wood from centuries-old architecture, expertly restored with meticulous woodworking and treated with 100% non-toxic and sustainable paints to preserve the patina of time. The purpose of these deliberately simple designs is to showcase the expressive and sensory power of the materials used, with reclaimed wood joined with stone, glass, leather, and metal in unique and creative works. The resulting tables, sideboards, chairs, and bookcases combine craftsmanship and contemporary forms in an always-fresh and original synthesis. The studio’s low environmental impact supply chain extends to transportation, specifically designed to curb CO2 consumption. Pieces from the latest collections are designed for “air-free” travel, bound by highly-compact, plastic-free packaging.
naturedesign.com
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