The new collection spans contemporary to classic styles, combining natural woods and fabrics with sleek dark leathers and industrial metals – a continuation of its transformed furniture aesthetic that was kicked off with the redesign of its Tampines Megastore relaunch in November 2017.
Part of its seasonal refresh, the new furniture collection brings over 40 living and dining styles to shop floors, exclusively designed for COURTS. With this collection, the COURTS team continues taking a deeper hand in tailoring manufactured pieces to local preferences, through a process of co-creation with furniture makers. Following a study of COURTS' furniture shoppers and their buying behaviours, the team prioritised climate-friendly and washable materials, apartment size-appropriateness and quality testing in its new range. In line with the evolution of the modern apartment space, the new range features pieces that are sized 5 to 15 per cent more compactly, with one in five pieces being either space-saving or multi-functional.
Ben Tan, Country CEO of COURTS Singapore, shared: "Our April 2018 refresh of our furniture and bedding range replaces almost half of our entire range with brand new pieces featuring the latest international styles whilst keeping local stylistic preferences in mind. COURTS has always been synonymous with widest range and great price, and our new furniture range and direction combines that with international, current and aesthetic styles and great service with shortened wait times. We know that today's homeowners want their furniture highly personalised, stylised, compact and affordable and we offer all that and more with our new collection."
A Personalised End-to-End Shopping Experience
COURTS furniture, having always offered made-to-order options, today offers even more bespoke options for living, dining and bedding, now with an even shorter wait time starting from two weeks. A wide variety of over 2,500 fabric and leather options are readily available as take-home swatches for ease of matching, accompanied by postcards of each piece indicating its vital statistics and dimensions. At COURTS' flagship Tampines Megastore, customers can customise anything from sofas and dining sets, to curtains, blinds and wardrobes without worrying about hefty price premiums or long wait times. The range has also been tailored for local apartment sizes and needs, with one in five pieces being space-saving or multi-functional to enable homeowners to realise their dream homes with flexibility. Shoppers are able to take a breather at MO Café on Level 2 of the Megastore for regionally sourced artisanal coffee exclusive to COURTS, or to consult interior design experts at Design Studio by COURTS, where they can explore all their home renovation and furnishing needs at one stop – rounding off a truly end-to-end home shopping experience. They are also able to pick up warranties and cleaning and maintenance services to protect their brand new purchases and secure their peace of mind, at GURU by COURTS.
Shared Jasmine Seow, Merchandising Director, COURTS Singapore: "We continually study our customers' buying and browsing behaviour, and strive to curate our in-store and online buying experiences to serve them better. Whether it be a major refresh that we seasonally undertake to stay fresh and appealing, or offering complementary services such as cleaning and warranties to protect their brand new buys under our in-house solutions provider GURU, we want to be top of Singaporeans' minds when it comes to furnishing their homes."
Your Dream Bed Awaits
Furnishing the home does not stop with the living and dining rooms. As the largest bedding retailer in the island with 23 brands and over 1,000 mattresses, COURTS offers a range that spoils for choice, spanning five degrees of firmness from 'Soft' to 'Extra Firm' to suit any sleeper, a wide range of sleep-friendly materials including latex, bamboo, spring, and bamboo and aloe vera fabrics, as well as accompanying bedside tables, bedding accessories and room scents from To Be Calm fragrances.
